A Renowned Israeli Fashion Photographer Changes the Rules of the Game  - New Tang Dynasty Television - January 21, 2010 

Adi Barkan is a renowned Israeli photographer who also runs a modeling agency. He has witnessed the harsh results of eating disorders exhibited among some of his models, and it shook him badly. It became evident to Barkan that the current concept of beauty in the modeling world is in serious need of alteration.
 "When I just started photographing those talents, their size was 37, 38... during the past ten or twelve years the size shrank to 24, 25, meaning we've lost two sizes within a decade or so. These 2 sizes are exactly what set a healthy, slim and sexy model apart from the plague of eating disorders."Read More